• Explore remote Nordic lands.
    Enter the wilderness. Hear the silence.
    Experience Luxury Action.

    Explore remote nordic lands. Enter the wilderness. Hear the silence
 

EXPERIENCES

The key elements in our experiences are people, nature and fine food. We aim to build a deep bond between the traveller and the destination, and connect the traveller with the people, environment and gastronomy local to the destination. We believe in 'new luxury' in travel, where we combine authentic environment and eco-luxury with high-end hospitality. We have exclusive access to private locations and properties.

At Luxury Action we do everything with passion. Enthusiasm, attention to detail, and a warm and willing heart. These are the values that set us apart from others and that have won us many travel community awards.

OCTOLA - PRIVATE WILDERNESS

Stay in OCTOLA, the most exclusive lodge in Lapland and the Nordic region, comes with all-inclusive services and activities.
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THE ARCTIC EIGHT

Discover the Arctic's most exciting wildlife on a thrilling new wildlife-viewing tour in the North
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CHRISTMAS CHALETS

Discover authentic, Finnish Christmas with Luxury Action's exclusive, tailor-made Christmas Adventure.
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THE ARCTIC WEDDING PLANNER

From intimate, cozy arrangements to expansive gatherings, we make everything goes according to plan on your Big Day in the Arctic
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HOLLYWOOD EXPERIENCE

Luxury Action makes your dreams come true with this unique custom-designed travel concept, created by the company's founder and CEO Janne Honkanen.
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WILDERNESS TEEPEE CAMP

Unique, moveable, luxury wilderness Teepee Tented Camp accommodation for an exotic and unforgettable adventure.
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TAILOR-MADE ADVENTURES & ICE DRIVING

A sense of outdoor adventure prevails as the days grow longer, hinting of spring. The winter in the Arctic is at its very best.
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THE DIVERSE FLAVOURS OF FINNISH LAKELAND

The lush woodlands oozing with ingredients for scrumptious gastronomy experiences, dishing out freshest flavours of Finland.
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8 ARCTIC SEASONS: DISCOVER - TASTE - EXPERIENCE

Lifestyle and tradition combine in this richly illustrated, ultimate expression of the Arctic's varied, contemporary gourmet delights.
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DESTINATIONS

We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers' wishes.

#longyearbyen reykjavik North Cape Tromso Lofoten kiruna inari stockholm bergen saimaa helsinki jokkmokk rovaniemi aland copenhagen oslo
 

ABOUT US

Luxury Action is the pioneering and multi-award winning private travel company (DMC) in the Arctic & Nordic region. We have offices in Finnish Lapland and Stockholm, Sweden. We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customer's wishes.

At Luxury Action nothing is impossible. Offering sustainable facilities beyond luxurious, in addition to world-class services, comfort and ultimate privacy, Luxury Action's adventures offer magical experiences for travellers who will return home content, rejuvenated and reconnected with themselves and the natural environment

 

Mr JANNE HONKANEN
CEO, FOUNDER

Janne has been working exclusively in the private travel sector, creating luxury travel products and setting trends in the Nordic region, since 1996. He is a pioneer of Finland's luxury travel business. Janne Honkanen has led the way in experimental travel. His enthusiasm, innovative approach and endless curiosity have made Luxury Action what it is today - a creator of entirely new travel experiences.

 
 

Mrs ELISA HONKAVUORI
COO (Maternity leave)

As a true travel-enthusiast, Elisa has been globetrotting every opportunity, accumulating experience from various VIP events such as Porsche Winter Trainings and other international motorsport events.

 
 

Mr KEN OLSSON
MANAGING DIRECTOR, LUXURY ACTION SWEDEN

In addition to being a long-standing travel industry expert, Ken is a certified boatcaptain and Stockholm archipelago is a real passion of his.

 
 

Ms KATARIINA SEPPÄNEN
SALES MANAGER

 
 

Ms TIINA TAKALA
PRIVATE TRAVEL DESIGNER

 
 

Mr HENRY VALLE
SALES AND OPERATIONS ASSISTANT

As being Native Sami born in Northern Lapland in a border of Finland and Norway, his expertises are local culture, Northern Lapland and knowledge of local wilderness.

 
 

Mrs JEANETTE HÄGGQVIST
PRIVATE TRAVEL DESIGNER

 
 

TESTIMONIALS

Highly paid ads or influencers are not our cup of tea, and our theory says we are only as good as our guests tell: it’s their word that counts. Our mission is to surprise our returning friends again and again, exceeding every unspoken expectation, to fulfil the dream one never knew of. We welcome you as a guest, but say goodbyes as friends, knowing you will return. It’s the impeccable hospitality, the enchanting environment, and the Nordic way of life, that are about to put you under the spell. Meanwhile, let our guests to have a few words with you first.

 
David Wenham

DAVID WENHAM
HOLLYWOOD SUPERSTAR (AUSTRALIA)

“We wanted to experience snow white Christmas. Our host Janne and his team had prepared such an interesting programme for us. We were introduced to craftsmanship and culture local to the region, tried out various snow activities, and enjoyed local meals, including ingredients we never sampled before! Lapland made such a great impression on us. One word is enough to describe our time in the snowy landscape: fantastic! The long flight was totally worth the experience, and we are already looking forward to being back.”

VIRAT KOHLI AND ANUSHKA SHARM
BOLLYWOOD SUPERSTARS (INDIA)

“In heaven, literally”

Virat Kohli
Emilia Clarke

EMILIA CLARKE
HOLLYWOOD SUPERSTAR (UK)

“Just returning from a lesson in how to construct the perfect holiday thanks to these utterly fabulous Finns.”

“The best holiday ever!”

AIMÉE AND SAM
YOUNG PRESIDENTS’ ORGANIZATION (BEL AIR)

“Dear Ken, thank you for planning the perfect trip for us! Everything was really flawless. We all had the best time! We so appreciate your patience throughout. We only don’t know what we will do without your regular calls.”

Virat Kohli

MULTI-GENERATION CHRISTMAS
ADVENTURE IN LAPLAND


“The entire experience was an immersion into a location, culture and setting we had yet to experience. We all learned a lot and the family time and experience we shared was priceless. Our family has travelled to many locations and experienced many cultural experiences throughout the world…. None was more impressive than this visit to Lapland with Luxury Action as our host. It will be a longtime memory for us and our children and grandchildren.”

FAMILY BREAK IN LAPLAND
WITH SMALL CHILDREN


“The Father Christmas experience was amazing, I can’t imagine a more tasteful way of presenting the elves and Santa Claus himself, completely private experience, full of traditional Finnish touches which the adults enjoyed too! The reindeer sleigh was also completely magical, to be riding through the snow on our own sleigh, being pointed out moose and snow fox trails! The guide there was a lovely local who taught us a lot about reindeer. I never thought I’d learn so much about Finland and the traditional Finnish Christmas, it was wonderful.”


FRIENDS CELEBRATING MILESTONE
IN THE NORTH POLE


“I write to thank the Luxury Action team for giving us a ‘trip of a lifetime’.
So many memorable moments that will stay with us forever! Still euphoric, we will have many tales to tell and photographs to recall the eventful and thoroughly amazing experience.”


FREQUENT VISITORS
TO LAPLAND


“This must be the 20th time in Lapland for a short trip and with your organisation we had the best feeling, the best fit with the accommodation, and the best guide. Definitely we will be back in the near future.”

Luxury Action Testimonials